Strolling through our local market on Tachbrook Street, SW1 we noticed that our favourite fishmonger Jonathan Norris had on display (and what a display) megrim, witch and dover sole as well as the usual cod, haddock, plaice and hake for sale at a extremely affordable prices he also had skate wings (blooming big ones), whiting, pollock and even sturgeon as well as other fish and shellfish that you don’t normally see on a market stall and furthermore more or less all that I noticed was caught from around the UK’s own shores with Scotland and Cornwall dominant.
I am impressed at the way Jon has developed this small concern through supplying fish and seafood that you don’t as a rule see except in the significantly more expensive fish departments in stores like Harrods, Selfridges and Harvey Nichols.
Jon is so friendly and a real character and when you speak to him you notice at once that he’s enthusiastic about all things fish, and when you ask him about the fish he has available you become aware that from his response that there's nothing he and his people don't know about the produce they sell.
The fish is always in the best of condition, and as far as I can see always from sustainable sources. He explained to me after I asked him about it that “we take environmental issues very seriously and are continually striving to reduce the negative impact on our beautiful world wherever possible”. I got the feeling that he could even tell you what boat the catch came from.
If it's not in season or not at its best, he won't sell it to you and you can clearly understand that he does not buy in more than he can sell, so be sure to get there early as he sells out incredibly fast.
There are many more pricey fishmongers that sell inferior quality produce so if it's the finest quality and at a reasonable cost you're after, you should pay Jon a visit he won’t disappoint you, plus in a couple of weeks time he is opening his first shop in Victoria Park, London, I will let you know exactly where and when soon, don’t worry residents of Westminster and Pimlico the market stall will still be open with Jon in charge.
Full marks all round from me!
Check out my review of Jonathan Norris, Fishmonger of Pimlico - I am johnhglen - on Qype